{"id":9299,"date":"2023-03-01T09:06:00","date_gmt":"2023-03-01T08:06:00","guid":{"rendered":"https:\/\/prahaskolska.200.solutions\/?p=9299"},"modified":"2023-02-28T15:25:27","modified_gmt":"2023-02-28T14:25:27","slug":"jak-se-netflix-dostal-na-vrchol-a-jeho-strmy-pad","status":"publish","type":"post","link":"https:\/\/prahaskolska.200.solutions\/?p=9299","title":{"rendered":"Jak se Netflix dostal na vrchol a jeho strm\u00fd p\u00e1d"},"content":{"rendered":"\n

Streamovac\u00ed slu\u017ebu Netflix, jak ji zn\u00e1me dnes, prov\u00e1z\u00ed historie trvaj\u00edc\u00ed ji\u017e od roku 1997. Slu\u017eba, kterou u n\u00e1s doned\u00e1vna neznalo p\u0159\u00edli\u0161 mnoho lid\u00ed, si v\u0161ak na trhu na\u0161la sv\u00e9 m\u00edsto a ji\u017e nav\u017edy zm\u011bnila zp\u016fsob, jak\u00fdm se dnes kouk\u00e1me na na\u0161e obl\u00edben\u00e9 filmy a seri\u00e1ly. Jak\u00e1 historie se za touto slu\u017ebou ukr\u00fdv\u00e1 a pro\u010d se moment\u00e1ln\u011b Netflixu rekordn\u011b neda\u0159\u00ed?<\/strong><\/p>\n\n\n\n

Podle historky vznikl n\u00e1pad Netflixu, kdy\u017e m\u011bl jeden ze zakladatel\u016f, Reed Hastings, dostat pokutu \u010dty\u0159icet dolar\u016f, proto\u017ee se o \u0161est t\u00fddn\u016f opozdil s vr\u00e1cen\u00edm kazety s filmem Apollo 13 do videop\u016fj\u010dovny. A tak ho m\u011blo d\u00edky tomu pozd\u011bji napadnout, \u017ee by byl skv\u011bl\u00fd n\u00e1pad b\u00fdt schopen si p\u016fj\u010dit film online z pohodl\u00ed domova. Doopravdy se tato velice obl\u00edben\u00e1 historka nestala a jednalo se o reklamu. Ve skute\u010dnosti Netflix vznikl nedlouho pot\u00e9, co byla na trh uveden\u00e1 nov\u00e1 technologie DVD. Hork\u00e1 novinka, kter\u00e1 v t\u00e9to dob\u011b nebyla zdaleka tak popul\u00e1rn\u00ed, jako tomu bylo a\u017e o p\u00e1r let pozd\u011bji, v\u0161ak zakladatele natolik zaujala, \u017ee si uv\u011bdomili potenci\u00e1l pos\u00edl\u00e1n\u00ed film\u016f po\u0161tou m\u00edsto osobn\u00edho chozen\u00ed do videop\u016fj\u010doven. Aby bylo jasno, v dob\u011b vzniku technologie DVD byla tato technologie tak neroz\u0161\u00ed\u0159en\u00e1 a drah\u00e1, \u017ee zakladatel\u00e9 \u0161li do velk\u00e9ho rizika. Spol\u00e9hali v\u0161ak na to, \u017ee se technologie prosad\u00ed, co\u017e se tak\u00e9 stalo. A tak firma ofici\u00e1ln\u011b 29. srpna 1997 vznikla.<\/p>\n\n\n\n

Internet t\u00e9 doby nebyl tak rychl\u00fd, jako ho zn\u00e1me dnes a o streamov\u00e1n\u00ed online v t\u00e9 dob\u011b nemohla b\u00fdt \u0159e\u010d. Firma tedy fungovala na principu online p\u016fj\u010dovny, kdy jste p\u0159es p\u00e1r klik\u016f z pohodl\u00ed domova objednali DVD, kter\u00e9 v\u00e1m po\u0161ta doru\u010dila dom\u016f. Ji\u017e zpo\u010d\u00e1tku slu\u017eba nab\u00edzela p\u0159es 900 film\u016f a n\u00e1por byl tak velik\u00fd, \u017ee webov\u00e1 str\u00e1nka v prvn\u00edch patn\u00e1cti minut\u00e1ch spadla. Po uveden\u00ed slu\u017eby zp\u00e1tky do chodu bylo na konci dne celkov\u00fdch 137 objedn\u00e1vek. <\/p>\n\n\n\n

Do p\u00e1r let se knihovna film\u016f rozrostla na 3100 titul\u016f a vlastn\u00edci spole\u010dnosti p\u0159i\u0161li s nov\u00fdm z\u00e1kaznick\u00fdm modelem. P\u0159edplatitel\u00e9 si mohli za dvacet dolar\u016f m\u011bs\u00ed\u010dn\u011b nechat vyp\u016fj\u010den\u00e9 filmy tak dlouho, jak cht\u011bli, ov\u0161em dal\u0161\u00ed objedn\u00e1vku mohli ud\u011blat a\u017e pot\u00e9, co p\u016fvodn\u00ed film vr\u00e1t\u00ed. Vznikla tak\u00e9 slu\u017eba \u010dek\u00e1n\u00ed \u201av po\u0159ad\u00ed\u2018 – pokud byl dan\u00fd film pr\u00e1v\u011b vyp\u016fj\u010den, ostatn\u00ed z\u00e1jemci si ho mohli zarezervovat, aby se k nim dostal hned po vr\u00e1cen\u00ed. Tehdy u\u017e Netflix m\u011bl t\u00e9m\u011b\u0159 240 tis\u00edc z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Dobyt\u00ed konkurence<\/strong><\/p>\n\n\n\n

Firma hledala spojence, se kter\u00fdmi by se mohla spojit. Po sch\u016fzce s p\u0159edstaviteli Sony v roce 1999 se r\u016fst Netflixu zpomalil, kdy\u017e sch\u016fzka dopadla h\u00e1dkou a neshody. V roce 2000 se zrodila my\u0161lenka, \u017ee by se Netflix mohl spojit s velkou s\u00edt\u00ed videop\u016fj\u010doven, konkurentem Blockbuster. Tato sch\u016fzka v\u0161ak tak\u00e9 nevy\u0161la a \u0159editel Blockbusteru se Hastingsovi doslova vysm\u00e1l. Takov\u00e9 rozhodnut\u00ed se stalo spole\u010dnosti osudn\u00fdm, kdy\u017e Blockbuster nezvl\u00e1dl p\u0159echod na online vys\u00edl\u00e1n\u00ed a v roce 2014 zkrachoval, zat\u00edmco Netflix ovl\u00e1dl trh na cel\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n

Streamov\u00e1n\u00ed je budoucnost <\/strong><\/p>\n\n\n\n

Internet se za\u010dal roz\u0161i\u0159ovat, zrychlovat a \u010dlov\u011bk tak ji\u017e nestr\u00e1vil cel\u00e9 ml\u00e1d\u00ed \u010dek\u00e1n\u00edm na na\u010dten\u00ed jedn\u00e9 str\u00e1nky. To si uv\u011bdomil i Netflix a ji\u017e v roce 2007 nab\u00eddl slu\u017ebu Watch Now (Koukej hned), dostupnou pro p\u0159edplatitele za 5,99 dolar\u016f. Jednalo se o druh\u00fd nad\u010dasov\u00fd n\u00e1pad, kdy nejprve odhadli situaci s DVD a nyn\u00ed Hastings vid\u011bl potenci\u00e1l v online kouk\u00e1n\u00ed na filmy a seri\u00e1ly. T\u00edmto sm\u011brem se spole\u010dnost za\u010dala naplno zaob\u00edrat.<\/p>\n\n\n\n

A\u017e do sou\u010dasnosti<\/strong><\/p>\n\n\n\n

Pro mnoh\u00e9 z n\u00e1s je nyn\u00ed Netflix ka\u017edodenn\u00ed sou\u010d\u00e1st\u00ed \u017eivota. Netflix se stal nejen streamovac\u00ed platformou, ale za\u010dala tvo\u0159it i sv\u016fj vlastn\u00ed obsah, kter\u00fd na platform\u011b nab\u00edz\u00ed. Nejv\u011bt\u0161\u00ed dosavadn\u00ed \u00fasp\u011bch slu\u017eba sklidila p\u0159i koronavirov\u00e9 krizi, kdy spousta lid\u00ed z\u016fstala doma a na streamovac\u00ed slu\u017eby tak z\u016fstalo spousty \u010dasu. <\/p>\n\n\n\n

V sou\u010dasnosti v\u0161ak Netflix za\u017e\u00edv\u00e1 tak\u00e9 jeden z nejv\u011bt\u0161\u00edch propad\u016f, jeliko\u017e koronavirov\u00e1 krize skon\u010dila, sv\u011bt zas\u00e1hla finan\u010dn\u00ed krize a ani invaze na Ukrajinu Netflixu nep\u0159idala vzhledem k tomu, \u017ee v Rusku p\u0159estal p\u016fsobit. Nav\u00edc nyn\u00ed existuje spousta dal\u0161\u00edch variant jako je HBO Max, Disney+ \u010di Prime Video, co\u017e op\u011bt zap\u0159\u00ed\u010dinilo odliv mnoh\u00fdch u\u017eivatel\u016f. Olej do ohn\u011b p\u0159ililo i rozhodnut\u00ed Netflixu, \u017ee sd\u00edlen\u00ed \u00fa\u010dtu by m\u011blo b\u00fdt mo\u017en\u00e9 maxim\u00e1ln\u011b v r\u00e1mci jedn\u00e9 dom\u00e1cnosti. V\u0161echny tyto v\u011bci zap\u0159\u00ed\u010dinily, \u017ee Netflix za celou svoj\u00ed existenci p\u0159i\u0161el o v\u016fbec nejv\u00edc p\u0159edplatitel\u016f.<\/p>\n\n\n\n

Netflix jist\u011b \u010dek\u00e1 nelehk\u00fd boj a je tedy ot\u00e1zkou, jestli se technologicky i nab\u00eddkou udr\u017e\u00ed, nebo ho z pomysln\u00e9ho tr\u016fnu svrhne jin\u00e1 konkuren\u010dn\u00ed platforma. <\/p>\n\n\n\n

Text vznikl v r\u00e1mci projektu Studentsk\u00e9 zpravodajstv\u00ed, kter\u00fd d\u00e1v\u00e1 mlad\u00fdm lidem p\u0159\u00edle\u017eitost z\u00edskat zku\u0161enosti s redak\u010dn\u00edm psan\u00edm<\/em>.<\/p>\n\n\n\n

Zdroj obr\u00e1zku: <\/strong>Obr\u00e1zek u\u017eivatele cottonbro studio<\/a> ze slu\u017eby Pexels<\/a>.<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"

Streamovac\u00ed slu\u017ebu Netflix, jak ji zn\u00e1me dnes, prov\u00e1z\u00ed historie trvaj\u00edc\u00ed ji\u017e od roku 1997. Slu\u017eba, kterou u n\u00e1s doned\u00e1vna neznalo p\u0159\u00edli\u0161 mnoho lid\u00ed, si v\u0161ak na trhu na\u0161la sv\u00e9 m\u00edsto a ji\u017e nav\u017edy zm\u011bnila zp\u016fsob, jak\u00fdm se dnes kouk\u00e1me na na\u0161e obl\u00edben\u00e9 filmy a seri\u00e1ly. Jak\u00e1 historie se za touto slu\u017ebou ukr\u00fdv\u00e1 a pro\u010d se […]<\/p>\n","protected":false},"author":10,"featured_media":9304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[46],"tags":[],"class_list":["post-9299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studentske-zpravodajstvi"],"acf":[],"_links":{"self":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/9299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9299"}],"version-history":[{"count":4,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/9299\/revisions"}],"predecessor-version":[{"id":9315,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/9299\/revisions\/9315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/media\/9304"}],"wp:attachment":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}