{"id":7325,"date":"2022-09-06T11:40:00","date_gmt":"2022-09-06T09:40:00","guid":{"rendered":"https:\/\/prahaskolska.200.solutions\/?p=7235"},"modified":"2022-09-26T22:47:00","modified_gmt":"2022-09-26T20:47:00","slug":"jak-se-z-ameriky-stal-narod-konzumentu-rychleho-obcerstveni","status":"publish","type":"post","link":"https:\/\/prahaskolska.200.solutions\/?p=7325","title":{"rendered":"Jak se z Ameriky stal n\u00e1rod konzument\u016f rychl\u00e9ho ob\u010derstven\u00ed"},"content":{"rendered":"\n<p><strong>Stravovac\u00ed n\u00e1vyky se zm\u011bnily a lid\u00e9 m\u00edsto tradi\u010dn\u00edch j\u00eddel st\u00e1le \u010dast\u011bji sva\u010d\u00ed. Podle pr\u016fzkumu spole\u010dnosti Mondelez z roku 2021, kter\u00fd se t\u00fdkal rychl\u00e9ho ob\u010derstven\u00ed, p\u0159ibli\u017en\u011b 64 procent spot\u0159ebitel\u016f na cel\u00e9m sv\u011bt\u011b uvedlo, \u017ee d\u00e1v\u00e1 p\u0159ednost n\u011bkolika mal\u00fdm j\u00eddl\u016fm b\u011bhem dne p\u0159ed n\u011bkolika velk\u00fdmi.<\/strong><\/p>\n\n\n\n<p>Stravovac\u00ed n\u00e1vyky Ameri\u010dan\u016f se v\u017edy m\u011bnily s dobou. Pr\u016fmyslov\u00e1 revoluce p\u0159inesla \u0161ablonu t\u0159\u00ed j\u00eddel denn\u011b, ov\u0161em n\u00e1sledn\u00e9 inovace obal\u016f na po\u010d\u00e1tku 20. stolet\u00ed zavedly sva\u010diny do b\u011b\u017en\u00e9ho stravov\u00e1n\u00ed. Obrovsk\u00e9 supermarkety poskytly spot\u0159ebitel\u016fm zd\u00e1nliv\u011b nekone\u010dn\u00e9 mno\u017estv\u00ed z\u00e1\u0159iv\u00fdch a leskl\u00fdch v\u00fdrobk\u016f, z nich\u017e si mohli vyb\u00edrat. B\u011bhem pandemie se d\u00edky velk\u00e9 zm\u011bn\u011b zp\u016fsobu pr\u00e1ce milion\u016f Ameri\u010dan\u016f situace je\u0161t\u011b zhor\u0161ila a byly otev\u0159eny nov\u00e9 kategorie ob\u010derstven\u00ed, co\u017e je dobr\u00e1 zpr\u00e1va pro prodejce, ale ne pro na\u0161e zdrav\u00ed.<\/p>\n\n\n\n<p>Podle spole\u010dnosti Euromonitor International, kter\u00e1 do t\u00e9to kategorie zahrnuje ovocn\u00e9 snacky, zmrzlinu, su\u0161enky, ty\u010dinky, cukrovinky a slan\u00e9 snacky, vzrostl trh pochutinami v USA z p\u0159ibli\u017en\u011b 116,6 miliardy dolar\u016f v roce 2017 na odhadovan\u00fdch 150,6 miliardy dolar\u016f v roce 2022 a podle progn\u00f3zy vzroste na 169,6 miliardy dolar\u016f v roce 2027. \u201eSva\u010dinky jsou dnes v\u0161udyp\u0159\u00edtomn\u00e9,&#8220; uvedla Sally Lyons Wattov\u00e1, v\u00fdkonn\u00e1 viceprezidentka spole\u010dnosti IRI, kter\u00e1 se zab\u00fdv\u00e1 pr\u016fzkumem trhu. \u201eJe to \u017eivotn\u00ed styl.&#8220;<\/p>\n\n\n\n<p>Dnes je to sice norma, ale v minulosti stravov\u00e1n\u00ed t\u0159emi j\u00eddly denn\u011b \u201erozhodn\u011b nebylo standardem&#8220;, \u0159\u00edk\u00e1 Ashley Rose Youngov\u00e1, histori\u010dka stravov\u00e1n\u00ed ze Smithsonova n\u00e1rodn\u00edho muzea americk\u00e9 historie. Tato praxe se ve Spojen\u00fdch st\u00e1tech dostala do m\u00f3dy d\u00edky pr\u016fmyslov\u00e9 revoluci, kdy tov\u00e1rn\u00ed rozvrhy diktovaly d\u011bln\u00edk\u016fm jejich stravovac\u00ed n\u00e1vyky. \u201eP\u0159ed odchodem do pr\u00e1ce jste se cht\u011bli naj\u00edst, abyste se najedli na cel\u00fd den,&#8220; \u0159ekla Youngov\u00e1. \u201ePak n\u00e1sledovala poledn\u00ed p\u0159est\u00e1vka, abyste doplnili energii&#8230; a pak j\u00eddlo po pr\u00e1ci&#8220;. S t\u00edm, jak se stravov\u00e1n\u00ed ve Spojen\u00fdch st\u00e1tech standardizovalo, se objevila nov\u00e1 pravidla stravov\u00e1n\u00ed &#8211; a s nimi i nov\u00fd p\u0159\u00edstup k sva\u010din\u00e1m. V pr\u016fb\u011bhu let se d\u00edky dal\u0161\u00edm zm\u011bn\u00e1m v americk\u00e9 kultu\u0159e a technologi\u00edm stalo ob\u010derstven\u00ed na cest\u00e1ch je\u0161t\u011b atraktivn\u011bj\u0161\u00edm, poznamenala Youngov\u00e1.<\/p>\n\n\n\n<p>Mikrovlnn\u00e9 trouby, kter\u00e9 byly poprv\u00e9 p\u0159edstaveny v roce 1955, umo\u017enily zcela nov\u00fd typ balen\u00fdch potravin. A po druh\u00e9 sv\u011btov\u00e9 v\u00e1lce za\u010dalo st\u00e1le v\u00edce lid\u00ed nakupovat potraviny v masov\u00fdch obchodech, a nikoliv v sousedn\u00edch zelen\u00fdch obchodech. \u201eVznikly obrovsk\u00e9 supermarkety s reg\u00e1ly pln\u00fdmi sva\u010dinek v krabi\u010dk\u00e1ch,&#8220; uv\u00e1d\u00ed Youngov\u00e1, co\u017e m\u011blo p\u0159isp\u011bt ke vzniku kultury sva\u010dinek v zemi. Jakmile mileni\u00e1lov\u00e9 za\u010dali nakupovat sami pro sebe, tento trend se je\u0161t\u011b zrychlil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stravovac\u00ed n\u00e1vyky se zm\u011bnily a lid\u00e9 m\u00edsto tradi\u010dn\u00edch j\u00eddel st\u00e1le \u010dast\u011bji sva\u010d\u00ed. Podle pr\u016fzkumu spole\u010dnosti Mondelez z roku 2021, kter\u00fd se t\u00fdkal rychl\u00e9ho ob\u010derstven\u00ed, p\u0159ibli\u017en\u011b 64 procent spot\u0159ebitel\u016f na cel\u00e9m sv\u011bt\u011b uvedlo, \u017ee d\u00e1v\u00e1 p\u0159ednost n\u011bkolika mal\u00fdm j\u00eddl\u016fm b\u011bhem dne p\u0159ed n\u011bkolika velk\u00fdmi. Stravovac\u00ed n\u00e1vyky Ameri\u010dan\u016f se v\u017edy m\u011bnily s dobou. Pr\u016fmyslov\u00e1 revoluce p\u0159inesla \u0161ablonu [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[62,51,35,46],"tags":[],"class_list":["post-7325","post","type-post","status-publish","format-standard","hentry","category-historie","category-spolecnost","category-studentska-tvorba","category-studentske-zpravodajstvi"],"acf":[],"_links":{"self":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/7325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7325"}],"version-history":[{"count":1,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/7325\/revisions"}],"predecessor-version":[{"id":7516,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/7325\/revisions\/7516"}],"wp:attachment":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}