{"id":20970,"date":"2025-10-15T17:40:32","date_gmt":"2025-10-15T15:40:32","guid":{"rendered":"https:\/\/prahaskolska.200.solutions\/?p=20970"},"modified":"2025-10-15T17:40:34","modified_gmt":"2025-10-15T15:40:34","slug":"studenti-strategicke-komunikace-z-uk-uspeli-mezi-sesti-nejlepsimi-tymy-sveta-v-soutezi-loreal-brandstorm","status":"publish","type":"post","link":"https:\/\/prahaskolska.200.solutions\/?p=20970","title":{"rendered":"Studenti strategick\u00e9 komunikace z UK usp\u011bli mezi \u0161esti nejlep\u0161\u00edmi t\u00fdmy sv\u011bta v sout\u011b\u017ei L\u2019Or\u00e9al Brandstorm"},"content":{"rendered":"\n<p><strong>T\u00fdm slo\u017een\u00fd ze studuj\u00edc\u00edch Strategick\u00e9 komunikace na Institutu komunika\u010dn\u00edch studi\u00ed a \u017eurnalistiky FSV UK Kate\u0159iny Ad\u00e1mkov\u00e9 a Jakuba Dolej\u0161e a studenta Vysok\u00e9 \u0161koly ekonomick\u00e9 Matou\u0161e K\u0159\u00ed\u017eka usp\u011bl v glob\u00e1ln\u00ed inova\u010dn\u00ed sout\u011b\u017ei\u00a0L\u2019Or\u00e9al Brandstorm 2025. Po v\u00edt\u011bzstv\u00ed v n\u00e1rodn\u00edm kole pro \u010ceskou republiku, Slovensko a Ma\u010farsko se probojovali mezi\u00a0\u0161est nejlep\u0161\u00edch t\u00fdm\u016f na sv\u011bt\u011b.<\/strong><\/p>\n\n\n\n<p>Svoji vizi revoluce v mu\u017esk\u00e9 p\u00e9\u010di o ple\u0165 p\u0159edstavili v \u010dervnu na presti\u017en\u00edm\u00a0VivaTech Expo v Pa\u0159\u00ed\u017ei, jedn\u00e9 z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch v\u00fdstav zam\u011b\u0159en\u00fdch na technologie a inovace. P\u0159ed stovkami div\u00e1k\u016f a veden\u00edm spole\u010dnosti L\u2019Or\u00e9al tam prezentovali sv\u016fj projekt, kter\u00fd porotu zaujal inovativn\u00edm p\u0159\u00edstupem i jasnou viz\u00ed dal\u0161\u00edho rozvoje zna\u010dky. <\/p>\n\n\n\n<p><strong>\u201eNa\u0161\u00ed c\u00edlovou skupinou byli mlad\u0161\u00ed mu\u017ei se z\u00e1jmem o gaming a sport. Ide\u00e1ln\u011b ti, u nich\u017e se oba sv\u011bty propojuj\u00ed. Posb\u00edrali jsme v\u0161echna dostupn\u00e1 data, pr\u016fzkumy a studie, abychom m\u011bli pro n\u00e1\u0161 koncept co nejpevn\u011bj\u0161\u00ed z\u00e1klad,\u201c <\/strong>uvedl Jakub Dolej\u0161. <\/p>\n\n\n\n<p>Sout\u011b\u017e\u00a0L\u2019Or\u00e9al Brandstorm\u00a0je celosv\u011btovou v\u00fdzvou ur\u010denou mlad\u00fdm lidem ve v\u011bku od 18 do 30 let. Letos se do n\u00ed zapojilo p\u0159es\u00a0242 tis\u00edc sout\u011b\u017e\u00edc\u00edch, tedy p\u0159ibli\u017en\u011b 80 tis\u00edc t\u0159\u00ed\u010dlenn\u00fdch t\u00fdm\u016f z cel\u00e9ho sv\u011bta. To je v\u016fbec nejv\u00edce v historii sout\u011b\u017ee. Ka\u017ed\u00fd ro\u010dn\u00edk m\u00e1 sv\u00e9 specifick\u00e9 t\u00e9ma, to leto\u0161n\u00ed nesl motto s n\u00e1zvem\u00a0\u201eMen. Beauty &amp; Care. Game On.\u201c s c\u00edlem vyzvat \u00fa\u010dastn\u00edky k hled\u00e1n\u00ed inovac\u00ed v oblasti mu\u017esk\u00e9 kosmetiky.<\/p>\n\n\n\n<p>T\u00e9ma za\u0161t\u00edtila\u00a0Consumer Products Division (CPD), jedna ze \u010dty\u0159 hlavn\u00edch diviz\u00ed spole\u010dnosti L\u2019Or\u00e9al. V\u00edt\u011bzn\u00fd t\u00fdm leto\u0161n\u00edho ro\u010dn\u00edku z\u00edsk\u00e1v\u00e1 mo\u017enost absolvovat\u00a0t\u0159\u00edm\u011bs\u00ed\u010dn\u00ed inova\u010dn\u00ed program\u00a0v centr\u00e1le spole\u010dnosti v Pa\u0159\u00ed\u017ei, kde m\u016f\u017ee s podporou expert\u016f sv\u016fj n\u00e1pad d\u00e1le rozv\u00edjet a potenci\u00e1ln\u011b jej uv\u00e9st do praxe.<\/p>\n\n\n\n<p><sup>Zdroj: IKS\u017d FSV UK<\/sup> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fdm slo\u017een\u00fd ze studuj\u00edc\u00edch Strategick\u00e9 komunikace na Institutu komunika\u010dn\u00edch studi\u00ed a \u017eurnalistiky FSV UK Kate\u0159iny Ad\u00e1mkov\u00e9 a Jakuba Dolej\u0161e a studenta Vysok\u00e9 \u0161koly ekonomick\u00e9 Matou\u0161e K\u0159\u00ed\u017eka usp\u011bl v glob\u00e1ln\u00ed inova\u010dn\u00ed sout\u011b\u017ei\u00a0L\u2019Or\u00e9al Brandstorm 2025. Po v\u00edt\u011bzstv\u00ed v n\u00e1rodn\u00edm kole pro \u010ceskou republiku, Slovensko a Ma\u010farsko se probojovali mezi\u00a0\u0161est nejlep\u0161\u00edch t\u00fdm\u016f na sv\u011bt\u011b. Svoji vizi revoluce v [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":20971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[28,440,68,407,38],"tags":[],"class_list":["post-20970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualne-ze-skolstvi","category-souteze-2","category-studentske-projekty","category-univerzita-karlova","category-vysoke-skoly"],"acf":[],"_links":{"self":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/20970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20970"}],"version-history":[{"count":1,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/20970\/revisions"}],"predecessor-version":[{"id":20972,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/20970\/revisions\/20972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/media\/20971"}],"wp:attachment":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}