{"id":16259,"date":"2024-05-14T10:51:27","date_gmt":"2024-05-14T08:51:27","guid":{"rendered":"https:\/\/prahaskolska.200.solutions\/?p=16259"},"modified":"2024-05-14T10:51:29","modified_gmt":"2024-05-14T08:51:29","slug":"ve-zline-otevrel-obor-kreativni-odvetvi-a-digitalni-kultura-je-jedinecny-ve-stredni-evrope","status":"publish","type":"post","link":"https:\/\/prahaskolska.200.solutions\/?p=16259","title":{"rendered":"Ve Zl\u00edn\u011b otev\u0159el obor Kreativn\u00ed odv\u011btv\u00ed a digit\u00e1ln\u00ed kultura. Je jedine\u010dn\u00fd ve st\u0159edn\u00ed Evrop\u011b"},"content":{"rendered":"\n<p><strong>Fakulta multimedi\u00e1ln\u00edch komunikac\u00ed na Univerzit\u011b Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b otev\u0159ela nov\u00fd a unik\u00e1tn\u00ed bakal\u00e1\u0159sk\u00fd program zam\u011b\u0159en\u00fd na praktickou aplikaci v oblasti kulturn\u00edch a kreativn\u00edch pr\u016fmysl\u016f, kter\u00fd bude spu\u0161t\u011bn p\u0159\u00ed\u0161t\u00ed podzim. Tento program s n\u00e1zvem &#8222;Kreativn\u00ed odv\u011btv\u00ed a digit\u00e1ln\u00ed kultura&#8220; poskytne student\u016fm prostor pro individu\u00e1ln\u00ed rozvoj a nau\u010d\u00ed je nov\u00fdm a inovativn\u00edm p\u0159\u00edstup\u016fm k pr\u00e1ci. <\/strong><\/p>\n\n\n\n<p>C\u00edlem nov\u00e9ho bakal\u00e1\u0159sk\u00e9ho programu je vychov\u00e1vat novou generaci kreativn\u00edch profesion\u00e1l\u016f, kte\u0159\u00ed budou schopni p\u0159isp\u00edvat k rozvoji kulturn\u00edch a kreativn\u00edch odv\u011btv\u00ed, jak v \u010cesk\u00e9 republice, tak i v zahrani\u010d\u00ed, v 21. stolet\u00ed. V souladu s v\u00fdzkumem OECD Learning Compass 2030 od spole\u010dnosti McKinsey je program zam\u011b\u0159en na rozvoj schopnost\u00ed, kter\u00e9 budou kl\u00ed\u010dov\u00e9 pro absolventy v roce 2030. Pat\u0159\u00ed mezi n\u011b ovl\u00e1d\u00e1n\u00ed digit\u00e1ln\u00edho prost\u0159ed\u00ed, pr\u00e1ce s daty a schopnost p\u0159in\u00e1\u0161et p\u0159idanou hodnotu nad r\u00e1mec automatizovan\u00fdch proces\u016f. Proto je t\u0159\u00edlet\u00fd bakal\u00e1\u0159sk\u00fd program prim\u00e1rn\u011b zam\u011b\u0159en na nov\u00e9 p\u0159\u00edstupy a inovace spojen\u00e9 s digitalizac\u00ed kultury.<\/p>\n\n\n\n<p><strong>\u201eAteli\u00e9r Arts Management a obor Kreativn\u00ed odv\u011btv\u00ed a digit\u00e1ln\u00ed kultura je m\u00edstem, kde se teorie m\u011bn\u00ed v praxi. Zam\u011b\u0159uje se na inovace, digit\u00e1ln\u00ed um\u011bn\u00ed a design. Vzd\u011bl\u00e1v\u00e1n\u00ed zde prob\u00edh\u00e1 s d\u016frazem na publikum, udr\u017eitelnost, diverzitu, inkluzi a p\u0159\u00edstupnost. Tak, aby kultura a um\u011bn\u00ed byly pro v\u0161echny bez rozd\u00edlu,\u201d <\/strong>popisuje zam\u011b\u0159en\u00ed nov\u00e9ho studijn\u00edho programu vedouc\u00ed ateli\u00e9ru Arts Management Eva Gartnerov\u00e1.<\/p>\n\n\n\n<p>Na vytv\u00e1\u0159en\u00ed programu se pod\u00edleli ti nejv\u011bt\u0161\u00ed odborn\u00edci z oblasti marketingu. Mezi nimi nap\u0159\u00edklad trendspotterka a zakladatelka komunity #HolkyzMarketingu Pavl\u00edna Lou\u017eensk\u00e1, europoslankyn\u011b Martina Dlabajov\u00e1 \/nestr. za ANO\/, zakladatelka Nov\u00e9 s\u00edt\u011b Adriana Sv\u011btl\u00edkov\u00e1, \u0159editelka kandidatury na Evropsk\u00e9 hlavn\u00ed m\u011bsto kultury Tren\u010d\u00edn 2026 Lucia Dub\u00e1\u010dov\u00e1, VR architektka Mark\u00e9ta Gebrian, prezident Zl\u00edn Film Festivalu a Zl\u00ednsk\u00e9ho kreativn\u00edho klastru \u010cestm\u00edr Van\u010dura, a odbornice na service design Ladislava Zbiejczuk Such\u00e1. <\/p>\n\n\n\n<p><strong>Rozmanit\u00e1 nab\u00eddka p\u0159edm\u011bt\u016f <\/strong><\/p>\n\n\n\n<p>Nab\u00eddka p\u0159edm\u011bt\u016f v tomto programu je velmi rozmanit\u00e1, zahrnuje nap\u0159\u00edklad Kulturn\u00ed management, Vizu\u00e1ln\u00ed studia pro digit\u00e1ln\u00ed v\u011bk, Kur\u00e1torstv\u00ed nov\u00fdch m\u00e9di\u00ed, Digit\u00e1ln\u00ed design bez bari\u00e9r a Green design and sustainable materials. V\u0161echny tyto p\u0159edm\u011bty maj\u00ed za c\u00edl propagovat hodnoty jako je inkluze, diverzita a p\u0159\u00edstupnost, kter\u00e9 jsou z\u00e1kladn\u00edmi principy tohoto programu. N\u011bkter\u00e9 p\u0159edm\u011bty budou vyu\u010dov\u00e1ny v angli\u010dtin\u011b, aby byla zaji\u0161t\u011bna mezin\u00e1rodn\u00ed komunikace a dostupnost.<\/p>\n\n\n\n<p>Krom\u011b nov\u011b vybaven\u00e9ho ateli\u00e9rov\u00e9ho z\u00e1zem\u00ed budou m\u00edt studenti a studentky programu Kreativn\u00ed odv\u011btv\u00ed a digit\u00e1ln\u00ed kultura jako sou\u010d\u00e1st studia k dispozici modern\u011b vybavenou imerzivn\u00ed laborato\u0159 a digit\u00e1ln\u00ed kreativn\u00ed d\u00edlnu Robota. Ned\u00edlnou sou\u010d\u00e1st\u00ed ateli\u00e9ru je tak\u00e9 fakultn\u00ed galerie G18, kter\u00e1 z\u00e1jemc\u016fm a z\u00e1jemkyn\u00edm nab\u00edz\u00ed dal\u0161\u00ed formy vzd\u011bl\u00e1v\u00e1n\u00ed, tv\u016fr\u010d\u00ed workshopy, p\u0159edn\u00e1\u0161ky<br>a koncert, pop\u0159\u00edpad\u011b i prostor pro realizaci vlastn\u00edch projekt\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fakulta multimedi\u00e1ln\u00edch komunikac\u00ed na Univerzit\u011b Tom\u00e1\u0161e Bati ve Zl\u00edn\u011b otev\u0159ela nov\u00fd a unik\u00e1tn\u00ed bakal\u00e1\u0159sk\u00fd program zam\u011b\u0159en\u00fd na praktickou aplikaci v oblasti kulturn\u00edch a kreativn\u00edch pr\u016fmysl\u016f, kter\u00fd bude spu\u0161t\u011bn p\u0159\u00ed\u0161t\u00ed podzim. Tento program s n\u00e1zvem &#8222;Kreativn\u00ed odv\u011btv\u00ed a digit\u00e1ln\u00ed kultura&#8220; poskytne student\u016fm prostor pro individu\u00e1ln\u00ed rozvoj a nau\u010d\u00ed je nov\u00fdm a inovativn\u00edm p\u0159\u00edstup\u016fm k pr\u00e1ci. C\u00edlem [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":16260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[28,38],"tags":[],"class_list":["post-16259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualne-ze-skolstvi","category-vysoke-skoly"],"acf":[],"_links":{"self":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/16259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16259"}],"version-history":[{"count":2,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/16259\/revisions"}],"predecessor-version":[{"id":16348,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/16259\/revisions\/16348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/media\/16260"}],"wp:attachment":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}