{"id":13641,"date":"2023-10-05T15:25:29","date_gmt":"2023-10-05T13:25:29","guid":{"rendered":"https:\/\/prahaskolska.200.solutions\/?p=13641"},"modified":"2023-10-05T15:25:30","modified_gmt":"2023-10-05T13:25:30","slug":"univerzita-karlova-predstavila-novy-vizual","status":"publish","type":"post","link":"https:\/\/prahaskolska.200.solutions\/?p=13641","title":{"rendered":"Univerzita Karlova p\u0159edstavila nov\u00fd vizu\u00e1l"},"content":{"rendered":"\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><strong>Akademick\u00fd rok u\u017e je v&nbsp;pln\u00e9m proudu a nejstar\u0161\u00ed \u010desk\u00e1 univerzita se rozhodla ho za\u010d\u00edt zm\u011bnou vizu\u00e1ln\u00ed identity. P\u0159edstavila koncept, kter\u00fd m\u00e1 nov\u011b dopl\u0148ovat p\u016fvodn\u00ed historickou pe\u010de\u0165, kterou univerzita vyu\u017e\u00edvala doposud.<\/strong><\/p>\n\n\n\n<p>Nov\u00fd vizu\u00e1ln\u00ed koncept zahrnuje p\u0159edev\u0161\u00edm celkov\u00e9 zjednodu\u0161en\u00ed a modernizaci. Nov\u00e9 logo, korunka, je zjednodu\u0161enou symbolikou odkazuj\u00edc\u00ed pr\u00e1v\u011b na Svatov\u00e1clavskou korunu, co\u017e odkazuje na ji\u017e zm\u00edn\u011bnou pe\u010de\u0165 Univerzity Karlovy. Z&nbsp;n\u00ed vych\u00e1z\u00ed tak\u00e9 barevn\u00fd koncept s&nbsp;dominantn\u00ed \u010dervenou barvou, dopln\u011bnou o modrou, kter\u00e1 m\u00e1 nahradit st\u00e1vaj\u00edc\u00ed \u010dernou. Ta bude pou\u017e\u00edv\u00e1na jen jako dopl\u0148kov\u00e1. Zachovan\u00fd bude tak\u00e9 vzor st\u011bny z&nbsp;historick\u00e9 pe\u010deti \u2013 pou\u017e\u00edvat se bude na zdobn\u00e9 rastry.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prahaskolska.200.solutions\/wp-content\/uploads\/2023\/10\/image.png\" alt=\"\" class=\"wp-image-13647\" style=\"width:330px;height:237px\" width=\"330\" height=\"237\" srcset=\"https:\/\/prahaskolska.200.solutions\/wp-content\/uploads\/2023\/10\/image.png 428w, https:\/\/prahaskolska.200.solutions\/wp-content\/uploads\/2023\/10\/image-300x215.png 300w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/figure><\/div>\n\n\n<p class=\"has-small-font-size\">Nov\u00fd propaga\u010dn\u00ed vizu\u00e1l Univerzity Karlovy. Zdroj: Univerzita Karlova<\/p>\n\n\n\n<p><strong>\u201eUniverzita Karlova doposud vedle sv\u00e9 historick\u00e9 prezentace postr\u00e1dala sou\u010dasn\u011bj\u0161\u00ed propaga\u010dn\u00ed rovinu, kter\u00e1 by jednotn\u011b a p\u0159\u00e1telsky oslovovala tak\u00e9 uchaze\u010dky a uchaze\u010de, studentky a studenty, absolventky a absolventy i \u0161irokou ve\u0159ejnost. Jedn\u00edm z hlavn\u00edch strategick\u00fdch c\u00edl\u016f v p\u0159ipravovan\u00e9 Strategii marketingu UK bylo proto modern\u00ed, efektivn\u00ed, ale z\u00e1rove\u0148 na historii odkazuj\u00edc\u00ed sjednocen\u00ed doposud zcela rozt\u0159\u00ed\u0161t\u011bn\u00e9 vizu\u00e1ln\u00ed prezentace,\u201c <\/strong>stoj\u00ed na str\u00e1nk\u00e1ch univerzity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"361\" src=\"https:\/\/prahaskolska.200.solutions\/wp-content\/uploads\/2023\/10\/image-1.png\" alt=\"\" class=\"wp-image-13648\" srcset=\"https:\/\/prahaskolska.200.solutions\/wp-content\/uploads\/2023\/10\/image-1.png 625w, https:\/\/prahaskolska.200.solutions\/wp-content\/uploads\/2023\/10\/image-1-300x173.png 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/figure><\/div>\n\n\n<p class=\"has-small-font-size\">Popis konceptu vizu\u00e1ln\u00ed identity Univerzity Karlovy. Zdroj: Univerzita Karlova<\/p>\n\n\n\n<p>Za konceptem stoj\u00ed Odbor vn\u011bj\u0161\u00edch vztah\u016f Rektor\u00e1tu Univerzity Karlovy. Dbal p\u0159itom na to, aby byl nov\u00fd koncept sjednotiteln\u00fd s&nbsp;potenci\u00e1ln\u00edmi u\u017e zaveden\u00fdmi vizu\u00e1ly jednotliv\u00fdch fakult.<\/p>\n\n\n\n<p>\u201e<strong>U\u017eit\u00ed propaga\u010dn\u00edho loga u\u017e odstartovalo i na \u0159ad\u011b fakult a sou\u010d\u00e1st\u00ed UK. Pro v\u0161echny je podstatn\u00e9, \u017ee mohou propaga\u010dn\u00ed brand vyu\u017e\u00edt zcela v souladu s\u202fcel\u00fdm konceptem jako sv\u016fj v\u00fdhradn\u00ed zp\u016fsob propaga\u010dn\u00ed prezentace. Pokud ji\u017e fakulta \u010di sou\u010d\u00e1st UK m\u00e1 vlastn\u00ed vizu\u00e1ln\u00ed styl vypracovan\u00fd, mohou fakultn\u00ed a univerzitn\u00ed styly koexistovat za dodr\u017een\u00ed \u201epropaga\u010dn\u00edho minima\u201c, tedy p\u0159id\u00e1n\u00edm prvk\u016f Jednotn\u00e9ho propaga\u010dn\u00edho vizu\u00e1ln\u00edho stylu UK (JPVS UK). Ujednot\u00ed se tak komunikace fakult a UK navenek,\u201c <\/strong>p\u00ed\u0161e rektor\u00e1t.<\/p>\n\n\n\n<p>Vizu\u00e1l je ji\u017e zaveden na internetov\u00fdch str\u00e1nk\u00e1ch a na n\u011bkolika tiskovin\u00e1ch distribuovan\u00fdch univerzitou. V\u202fnov\u00e9m vizu\u00e1ln\u00edm stylu u\u017e je p\u0159ipravena i nov\u00e1 modul\u00e1rn\u00ed expozice Univerzity Karlovy na n\u00e1borov\u00e9 veletrhy Gaudeamus v \u010cR a na Slovensku, s\u202fmo\u017enost\u00ed vyu\u017eit\u00ed pro dal\u0161\u00ed akce. Kompletn\u00ed p\u0159echod se bude odv\u00edjet dle jednotliv\u00fdch fakult.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Zdroj n\u00e1hledov\u00e9 fotografie: Univerzita Karlova<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Akademick\u00fd rok u\u017e je v&nbsp;pln\u00e9m proudu a nejstar\u0161\u00ed \u010desk\u00e1 univerzita se rozhodla ho za\u010d\u00edt zm\u011bnou vizu\u00e1ln\u00ed identity. P\u0159edstavila koncept, kter\u00fd m\u00e1 nov\u011b dopl\u0148ovat p\u016fvodn\u00ed historickou pe\u010de\u0165, kterou univerzita vyu\u017e\u00edvala doposud. Nov\u00fd vizu\u00e1ln\u00ed koncept zahrnuje p\u0159edev\u0161\u00edm celkov\u00e9 zjednodu\u0161en\u00ed a modernizaci. Nov\u00e9 logo, korunka, je zjednodu\u0161enou symbolikou odkazuj\u00edc\u00ed pr\u00e1v\u011b na Svatov\u00e1clavskou korunu, co\u017e odkazuje na ji\u017e zm\u00edn\u011bnou [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":13648,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[28,38],"tags":[2],"class_list":["post-13641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualne-ze-skolstvi","category-vysoke-skoly","tag-dulezite"],"acf":[],"_links":{"self":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/13641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13641"}],"version-history":[{"count":4,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/13641\/revisions"}],"predecessor-version":[{"id":13661,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/posts\/13641\/revisions\/13661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=\/wp\/v2\/media\/13648"}],"wp:attachment":[{"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prahaskolska.200.solutions\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}